Monday, August 7, 1995

Mickey Mouse Loves You

The secret word this week is, "potent." Memorize it, use it as often as you can, and share it with all of your friends. Potent, positively potent.

It's already been a year for the history books. A year we're all bound to remember. Today's world is an ever changing place, now more than ever. Faster than you can say, "Windows '95," OJ replaces the soaps, Michael marries Lisa Marie, Hugh Grant does a bad thing, Waterworldmania floods our consciousness, and in the most important event in a long, long time, Disney buys ABC. Nineteen billion bucks and the world will be a happier place- guaranteed. Things will be different in a Disney world. With their success at marketing, can a Ted Koppel action figure be too far away? Expect to see a newly animated Hugh Downs soon. And no more shots of Dennis Franz's butt. Nudity can be covered up. Monopolies are good if they are good for the kids. Money is nice but love is better.

Everything is always sunny in a Disney world. Life zooms by in a blissful blend. Like a Monet painting, lines and colors blur together; a green dress becomes blue, words are jumbled into a puzzle only to be sorted and put back together, better than ever. It may last for all too brief a moment, but beauty is always in front of you, so close you can almost touch it. If you whistle while you work and wish upon a star, it won't matter who you are, not even another's bearish attitude will hold you back.

For awhile in the 70's and early 80's, Disney was down and out. They have since made a stunning comeback. How did they do it? Their message remained consistent, but they got better at getting it out more effectively. They knew kiddies held the keys to our future and colored images are all that were needed to take care of our past. Reach for the kid in all of us and their message would eventually be heard again. They learned early on the camera is the recorder of our soul, that film is a vital tool in stopping time for a moment and capturing history for posterity. The picture is what matters, not so much the substance behind the snapshot. They are the most successful framers of pictures ever seen. They know better than anyone what goes around the picture colors how we look at what's inside the frame.

A hole may be burning in our sky, but that is only to let in more light. Strange viruses may be escaping from the Rain Forest, but they are happy little viruses, not meant to destroy, but to add their song to our world. The oceans may be more and more polluted with toxic waste, but they are still inhabited by cute little mermaids wearing seacup bikinis. Yesterday's news may be painful to swallow, but even if an elephant falls from the sky, with the right go get 'em attitude, our darkest days can be filled with rainbows. There is always more than one way to look at our past, so why dwell on over-analyzed pains? If you see ugliness, look the other way for beauty is right down the street.

Facts-schmacts. You can often get your point across without knowing all the details, without all the facts. Depth is not the only thing that matters, the surface counts too. If you can't see it, why dwell on it? As long as you're earnest, the mistakes and omissions don't really matter. It's the essence that people care about. Pastel lilies and wondrous curves lead us into a magical place. Dreams mix with desires and reality can be mortgaged for another day. The new world isn't so new after all. The only difference is that with so many lost and cynical souls, it is critical the message get out through as many channels as possible. Nineteen billion bucks therefore, goes a long way.

Disney is an empire that preaches and practices the Capitalist Doctrine with such plucky aplomb that one can't help but admire their success. They may be guilty of overindulgence at times, but they succeed with a happy family message, with cute cartoon figures who show that if you are good at heart, the ending will always be happy. The American Dream need not be corrupted by all those negative thinkers who criticize those that believe. Tell a lie and it will catch up to you. Tell the TRUTH, and nothing can touch you. Hard work, deep moral beliefs and a forgiving soul, and anything can be overcome. Put on a happy face, and smile smile smile! Potent, positively potent.

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